Overtaking at the top-speed of 300km/h, 3 hours of crazy high-speed chase, V8 engine roaring…
At 7:30 am, July 7, 2017 (Beijing time), the most popular top-level car race NASCAR Camping World Truck Series was officially launched in Kentucky. As a sponsor, CHIGO joined the realistic "speed and passion" together with Toyota, Chevrolet and many other well-known brands. Number 99, Brandon Jones, together with his car,sponsored by CHIGO had an outstanding performance in the practice race, and took the second place finally.
NASCAR is the most popular, hottest and largest car race in North America, and is the top-level car race in the minds of car fans from North America. Each year, about 2,000 games are held in more than 100 race courses in the US, attracts more than 150 million audiences a year, and its TV audience rating is far higher than the sum of the four major league matches in North America. Reputed as "F1" of Americans, it has always been the "site of strategic importance" for the world's first-line brands.
As a global leader in high-end AC industry, for global layout, CHIGO certainly won't miss this opportunity to show on this attracting platform. As a matter of fact, CHIGO has started its globalization many years ago, has left its traces in Canada, Ghana, Dubai, Brazil and many other countries.
This time, CHIGO, as a sponsor of NASCAR, relying on the influence of NASCAR, aims to further demonstrate its brand image as a "high-end AC leader" to North American consumers, strengthen promotion, and further enhance its international popularity.
CHIGO had a good performance in export in the first quarter of 2017 after the strong sales growth of 120% in North America in 2016.Customs data show that from January to April 2017, CHIGO’s exports to the US achieved a year-on-year growth of 47% both in volume and amount, much higher than the industry average.
In the future, CHIGO will continue to advance the agent help plan, so as to enhance the global promotion and terminal image building and stimulate a new round of global market expansion based on the new strategy of high-end products and brands.